Brand Corporate Identity

April 27, 2020

Brand Corporate Identity - Project 1B

Project 1B (Week 1 - Week 6)
Brand Corporate Identity
Jason Junior Lim Yung Hsin (034 0569)

Lecture 1 - Module Briefing

In this lecture, we were briefed about the full module outline, assignments and projects that are going going to be completed.

Lecture 2 - A historical overview on Brand & Branding

This lecture focused on the history of branding and the use of symbols from the past, to the present different types of logos that can be seen used widely including monogram.

Lecture 3 - Brand Positioning & Personality

In this lecture, we learned about the many different types of logos and how or which logo type should be implemented and considered when designing a specific brand. Many popular and famous brands were used as examples. The lecture also goes into the many variations of logos and the evolution of logos.

Instructions

Project 1B (Week 2)

Logo Research & Presentation

In this assignment, we were to find and analysis 20 logos each week for 5 weeks to compile 100 logos. We were to analyse the style, history and meaning in the logos.

*The presentation slides above a continuously for the 100 logo compilation.

Feedback

Week 2

My analysis is ok but i went a bit too much by giving personal opinions and correction suggestions for the logos.

Week 3

Overall good in depth presentation for 20 logos. However, point form data should be more specific and separated for easier reading.

Week 4

Overall very detailed in analysing the logo and logo build up. Hopefully can implement these skills in project 1.

Week 5

My logo reviews we good as usual, and this week i focused in on brands relating to my project 3 assignment which Miss Low thought was a good idea and hopes it can help me design my logo ad brand identity.

Week 6

My logo reviews were good as usual. I tried to highlight a different type of brand that is still somewhat connected to my project 3 brand to a certain extent. She felt that it was a god try to explore slightly outwards into more brands.

Reflection

Experience

The overall experience of the logo exercise was both stressful and informative. I learned a lot about not only common brands but also internationally known brands and how their brand became popular based on their brand identity and branding strategies. By creating an appealing brand that targets not only specific people but has a long lasting impressions, a brand can become a house hold name that is universally known. From perspective, learning and discovering about these brands provided me information about the brand's history and changes made to their logos and whether or not those changes were successful in making the brand more known.

Observation

I noticed that at the start of the project, many students, myself included, were very confused as to how and what we should be evaluating on the logos. An interesting bit to note is that i had a hard time looking for logos at some point because i wanted to present logos that had deeper meanings in them and valued the symbolism they carried over style and logo type. It seemed like some students used senior works as reference so they knew at least the basics of what to do, but as for me Miss Los's feedback helped me understand all that i was supposed to present about in logos.

Findings

I found that there are so many logos that carry so much historical meaning. Some logos were so well designed that they have never changed from the time the brand was established. Which begs the question, "What makes this logo identity so memorable and lasting?". I keep trying to refer back to my research in my project 3 to try to implement what I've learned from this to my logo to really find a style or logo type that can carry my brand in the most positive way and create a lasting impression on people.

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