Brand Corporate Identity

May 31, 2020

Brand Corporate Identity - Project 3

Project 3 (Week 7 - Week 10)
Brand Corporate Identity
Jason Junior Lim Yung Hsin (034 0569)

Lecture 4 - Brand Positioning, Brand Personality & Mood Board

In this lecture we learned about brand positioning, in which we compare our brand to competitor brands and see where we stand in relation to them. We also learn how to make proper moodboards that illustrate the style and image of our brand.

Lecture 5

Instructions

Project 3 - Positioning

Week 1

In week one we were tasked to find 3 brand ideas that were unique to us if we were not studying to be future graphic designers. In the spreadsheet prepared by the lecturer, we were to fill in the forms as labelled.

Spreadsheet 01 - Brand idea generation.

My 1st idea was accepted in a way, but required more refining to find the proper focus of the brand.

Week 2

In week 2, we were to take the chosen brand and write a rational or short brand story. My idea for the cafe and photospace was chosen and i wrote down the goals and specifics of the brand.

Week 5

In this week i presented a draft slideshow of the brand presentation that was to be presented in week 6.

Week 6

Final Presentation (Submitted).

Feedback

Week 1

2 of my 3 career choice options were accepted, however i was encouraged to do more research and go into detail of the brand's story to further forward it to the final project.

Week 3

A moodboard should be designed to illustrate how the space should look or what the overall aesthetics should look like. I will create a 3D mockup to better illustrate the idea.

Week 4

My moodboard were a bit messy as it really did not focus in on one style. With my concept of different spaces, the moodboards seem to be missing certain elements that can tie in the entire aesthetic of the brand. I should focus on brighter colours rather than something muted to really emphasise the attraction that is the photo rooms. In the photoroom moodboard, most of my pictures were more narrow and give the effect of a hallway rather than a room, so i have to find pictures that better illustrate the room aspect. Overall, the moodboards have not captured the final look of the spaces and corporate identity. More research needs to be done to further clarify the main focus of the brand.

Week 5

My rearranged artboards are better in illustrating the full colour an ambience of the store.

Week 6

My presentation went well. Ms Low did highlight that on a budget stand point, my concept of changing rooms might be too expensive. But my focus on just light theme has helped my brand more. Another point that Ms Low said was that profit and revenue should be considered when making more brand decisions as it would affect the success and progress of the brand itself. One suggestion that i received was to incorporate other designers or decorators in my light rooms in order to create a collaborative effort that nurtures creativity and expression of art.

Reflection

Experience

In my experience, developing a brand that is rather our there was quite difficult as i needed to separate myself from the competition and finding a way to simply be different wasn't enough. I needed a selling point to keep people interested.

Observation

Almost all the students had a clear idea of what they wanted to do. Some clearer than others but overall, i think the brands are coming together well. During the brand presentation many student presented very interesting concepts for their brands and seems very doable if they wanted to make it happen.

Findings

I found that the brand story and brand book concept to be helpful for branding and creating a standard for a brand's identity, but didn't realise exactly how specific it needed to be. It was very detailed and required lots of time to build and design perfectly to reflect the ideas and overall image of the brand.

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