Packaging and Merchandising Design - Project 1

Project 1 (Week 6 - Week 9)
Packaging & Merchandising Design
Jason Junior Lim Yung Hsin (034 0569)


Lectures

Week 6





Instructions

 

Project 2

McDonald's Box Design

In this project we were tasked to add designs to the already existing McDonald's Happy Meal Box with the idea that it can teach or translate a message to children who buy the meal.

Concepts

Fig 1.1 Concept 1 Sketch

The idea here is to create a box that has rotating face emotions to help children learn about emotions and how to express them.

Fig 1.2 Concept 2 Sketch

This idea concept is to teach children about nature and plants. The box itself can become a planter to be planted into the ground and as it is made of paper biodegrade into the soil.

Fig 1.3 Concept 3 Sketch

This idea was to teach children about healthcare and caring for the ill. The box includes a mini playable medical kit made of paper.

Fig 1.4 Box Design

Fig 1.5 Fries box Design, and included kit and instructions

Mockups


Fig 1.6 Box Front

Fig 1.7 Box Side

Fig 1.8 Box Back

Submission



Feedback

Week 6 
I showed 2 concept sketches and both were ok. But Mr Shamsul favored the second over the 1st. He asked on more of the details and the message beind sent through the box and after explaining he liked the concept. We were asked to work on the semicomp to be shown in the coming weeks. Mr Shamsul did mention that although my concept was good for the design, the execution of the design might be too complicated and asked me to create more concepts.

Week 7
No Class.

Week 8
I showed my new concept for the box design and Mr Shamsul and I agreed that it would be a better choice and I showed work more on the design from this point forward.

Week 9
No Class.