Packaging and Merchandising Design - Project 2
Project 2 (Week 9 - Week 11)
Packaging & Merchandising Design
Jason Junior Lim Yung Hsin (034 0569)
Instructions
Packaging & Merchandising Design
Jason Junior Lim Yung Hsin (034 0569)
Lectures
Week 10
Instructions
Project 2
Packaging Design Collaboration
For this project, we collaborated with a team for School of Bioscience to create a brand and packaging for their food product.
Their brand was known as Flip Flap and based on the briefing above, we created a new brand and food packaging.
Logo Design for Absolute Patty
Packaging Design Concepts
Discussions and Consultations
Packaging Design
Submission
Feedback
Week 9No Class.
Week 10
Huang Yuet and I (Group 5) showed out concept and logo for the veggie burger design. The intial idea for the brand was to keep the green or healthy theme throughout the brand. However, Mr Shamsul was against the name we created and asked us to work on more name options. Later we gave 11 options and one was chosen as the final name. From that point we started working on new content based on the new name.
Week 11
After consulting with the food science team (collaboration team), we presented our new concepts and reworked slides to Mr Shamsul. We showed him what we discussed during the meeting and all the new data and info that we were able to receive from the food science team including design direction for the packaging. Mr Shamsul wanted to see our new logo designs so we created a few that were wordmark based to be more close to the design style that the food science team was aiming for.