Creative Brand Strategy - Project 1A

Creative Brand Strategy (MKT 62504)

Week 1 - Week 4

Project 1A (Week 2)

Jason Junior Lim Yung Hsin (0340569)

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Instructions

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Project 1A - Case Study

Exercise

For this exercise we were tasked to analyse popular and existing brands or events to determine how they market themselves and how well it works for them.

Case Study

Feedback :

The idea isn't strong enough, it's quite a small event compared to many other so the lack of information and imagery is not helping to push the this idea in case studies.

I changed my idea and brand by the next presentation.