Minor Project
Minor Project
Week 1 - Week 15 ( 17 August 2020 - 4 December 2020 )
Jason Junior Lim Yung Hsin (034166)
Instructions
Tracking Document
The tracking document is a task and progression tracking document that list down our week-to-week work and feedback, as well as self reflections.
Miro Boards
Submissions
https://www.figma.com/proto/Xwpz78RYVD9VTOL96xdkYP/Redux_Minor-Project_App-Final?node-id=2%3A11&scaling=min-zoom
Website Prototype:
https://www.figma.com/proto/KnNTXPkzhSXPbwtk6RbGai/Redux?node-id=88%3A3&scaling=scale-down-width
Social Media Ads:
Carousel (FB/IG)
For Users
For Advertisers
IG Stories (Video Animations)
For users
For Advertisers
Slides
Proposal
Minor Project: Proposal by angieieieieFinal
Minor Project Final by angieieieieProgression
Group 1 - Geo-location Advertisement
Week 1
Project Brief
This week we entered class as usual with the new norm after MCO. It felt nice to be able to see some classmates and interact with them once again. The class was filled with students and everyone had no idea what to expect from the minor projects.
When class started, Mr Edwin, a familiar face entered to host the collaborative class with students from different school. Then we were introduced to the 5 pre-determined topics as well as 2 new ones decided by the lecturers.
Everyone was quite baffled by the topics as they seems strange and not what we expected them to be. Mainly that they feel more business like, and less solving a problem. At least that how I feel. It felt more like we were building a business to try to sell an idea, not solve a problem that can benefit people.
2 other topics were thrown in after to make more topics for more groups with the catch that the 2 topics might be more difficult as it is newly introduced and the other schools are also just hearing about it.
At this point we were challenged with deciding who goes into what group and that each group needed a balanced number of members from each specialisation respectively.
Week 2
We were finally group normally and discussions began. After reviewing the topic for our group, Geo-location based advertising, I realized how strange and very unsystematic the topic really is. It was a someone good idea, but not well liked by everyone. As myself personally, I dislike ads. But this topic is literally pushing ads into the face of users wherever they are.
It was then I remembered hearing the IT team that took up this topic wanting to present something during the 1st meeting last week, but was shrugged off as the meetings continued. This is important as we then come to find out that the IT team had already been working on this specific project and had a plan well thought out.
Even with this we tried our best to continue discussion, understand the situation and try to build our project around that.
After a bit of discussion with the lecturer we made this simple flowchart to try to be able to 1st gather data on our possible consumers.
Week 3
This week, the group worked on filling up the entire project tracking document, or at least the 1st parts of it to better understand what our role is in the project. We tried our best to fill up anything based on what we know so far but we knew it was far from understanding.
Week 4
We had an alignment meeting with all the teams as well as Mr Edwin. During the discussion a lot was revealed and for a moment we felt as tho we had no role in the project, or at least an insignificant one. We were very lost and Mr Edwin sounded worried that we had no clue how to approach the entire project.
After long discussions we decided to just push on with the guidance of our lecturers. We began to discuss more about the user's experience and how we can make it better. The format, the system and the direction was all crucial so that we can make a proper plan that would build a service that is efficient.
We began searching up different sources and similar brands to find that there is a brand that is very similar to the concept and idea that we are doing. We researched about them and use them as a reference to guide a lot of our further data collection.
Soon we were building a survey that collected data on user personas, e-hailing frequency, preferences and so on. Below are the results of the survey. On a negative note, it seems that our idea of using QR codes to entice users to scan and get something in return seems not well liked.
Week 5
This week we began designing how the interactive screen and other specific of the ad medium was to be implemented into driver's cars.
As seen in the picture above, we tried to use references from different thing such as headrest screens, comfortable screen sizes and so on.
After the consultation during class, we were encouraged to continue doing more research on similar brands and how they keep customer engagement in on their ads as well as take Out-Of-Home advertising methods into account.
Week 6
This is what we know so far about Play Octopus, an in vehicle advertising company.
(Personas can be found on group tracking document)
The IT team seemed to be moving along with their project and asked us to design the wireframe interface for the tablet screen. I took up the task and below are the results.
The IT team chose to use the 1st design. However, we haven't begun designing the art direction or the logo of the brand so anything that is shown in the picture above is simply to reference purposes.
Week 7
In this week, we began discussing logos and concepts for the brand. After previously deciding on the brand's name, Redux, we began sketching our ideas. We chose the name Redux during a group discussion with the full team. While doing some research on name, we came to find the name of the roman goddess to be quite interesting, Fortuna Redux, as she represented safe journeys. We felt that is was a great message for the brand as we utilise e-hailing services.
(More versions and changes to the logo can be found on miro boards)
We then were also asked to complete out flow charts for the user experience of the games and how it will take the user from page to games.
Week 8
This week Angelina and Wan Min did an amazing job of collecting new data from respondents and analysed all the data to determine the specifics of how people take e-hailing rides in terms of time, destination, frequency and so on. This contributed a lot for us to further continue our project.
(Results can be found on Miro Boards)
https://docs.google.com/spreadsheets/d/1v4btX3Wn5psFQVCRcoQzMkP38daQWkD5dHexHbNAaiU/edit#gid=167329052
After that we built a customer journey map, this tasked was mostly done by Syaqiel and I as we had experience building this from another module.
Customer Journey Map Link:
Week 9
Syaqiel and I continued to work on the art direction and the rest of the team build the wireframes for the tablet application. (Wireframes can be found on Miro boards.)
The wire frame team also made the flow chart of the game in terms of estimates to show how the flow of the games would look.
Week 10
This week's focus was mostly building how the brand would look and rationalising how the logo translate to the users.
Week 11
After discussions and consultations, we decided to put everyone's idea on a board for more logo ideas. During the consultation, Mr Miked asked us to try a slightly different logo that might translate the idea of the brand better, but we later decided to keep it the same.
Week 12
I made the final changes to the logo, and wrote a full rationale. Although Mr Mike, still was not 100% with the logo. We continued anyway with the logo one the Left as we prefer that as a group, and it went well with the art direction.
Desmond had begun designing the website, so he started with the flow chart as seen above.
We has also started to implement the art direction into the wireframes for the prototype. As seen above, I designed the backdrop, while Syaqiel made the buttons.
Week 13
Desmond had coded the site, but Mr Mike said he can just make a prototype instead of making an actual full site. Mr Mike also commented on the font used on the tablet prototype, where the game font didn't seem fun enough.
Week 14
The final few changes were added to the prototype design. More ads were incorporated into the prototype to show the advertisers examples to how their ads can look on the interface.
Reflections
Week 1
I was taken off guard by the fact that the lecturers had already decided on topics for us to take up during the 1st week of consultations. As we’ve had a previous meeting prior to the 1st week, I did already know about the 5 pre-decided topics. However, during the weeks leading up to week 1, there were no updates whatsoever on the topics in terms of letting us know what the topics were or the general ideas for them. Additionally, I knew that the topic suggestion that I made during the previous meeting wasn’t good enough so I decided with some other students to make a presentation with better ideas. However, this week, I was dumbfounded and struck with having to quickly decide what team I wanted to join as we only had week 1 to pick. This really pressured me as I found that most of the topics were not applicable to myself.Week 2
Upon reading the full project brief, I was very confused as the issue, or problem that was to be solved vis this project didn’t feel like a problem at all. If anything, it felt a bit like a gimmick. The main idea for the project seemed far fetched and more technical than design. Additionally, finding out that the other team (IT) had already created a full plan for their side of the project baffled me even more in terms of what approach our team should take to start the project. We tried to do research on out-of-home ads for the project as it was related to the topic but it was still only the tip of the iceberg for the project.Week 3
It became pretty clear this week that what we had in mind or the direction we were going for the project was different from that of the other teams. Still confused for the most part, we tried to fill up the project tracking as much as we could despite knowing there were problems or gaps that we didn’t know how to fix yet. We had a full team meeting with the other teams to try to sort things out and it felt like we didn’t have much to do from the perspective of their project.Week 4
Started to go into details of the project after meeting with Mr Edwin. Although I like the idea of collecting data from users or respondents based on what we discussed, I had a feeling that the results of the data collection might not be as positive. From what we discussed, I still felt that the project was a bit too strong on the gimmick part, and that the market for such ads might be either small or non-existent, especially in the age of smartphones and social media. But we continued on as much as we could despite feeling lost.Week 5
We were told to do research on pre-existing brands or companies that do exactly what our idea is and use them as a reference to make ourselves different. The one big thing that came out from the data collection, which impacts our project, is that most people would prefer not to see or engage with ads. So with this mind, how do we make our ads better, or more appealing, or more accepted by the user in a way that the advertising brand gets their money’s worth from the advertisement. Another point is distinguishing ourselves as a company that does something similar to Rodeo, but better.Week 6
This week, we were tasked to create and design a customer journey map that would guide us in the prototype phase of the project to better understand our users. As I’ve recently learned this in another module, I did find that this would benefit the team as we will be moving forward to designing the brand itself. We also completed our personas, which are the expected target audience type that we will encounter. We made sure to take into account the persona’s regular need to take e-hailing transport and what their interests are to cater ads to them with a higher chance of getting engagement. I also began creating rough ideas for the logo based on what we generally know about our project already.Week 7
We were stuck again back with research as we needed more data on UX. By using Play Octopus as a benchmark, we knew we needed to understand what type of games were needed to keep the user engaged with the screens and keep eyes on the screen as long as possible before the user exits the vehicle. The logos are only in the early phase so nothing had been confirmed, but further exploration was needed.Week 8
It was quite a difficult decision, but we decided to break away from what the IT team was doing, because from their side, we would be left quite useless to their project. To add to that, we tried to convince them that we needed to add new functions to the project but they were reluctant to comply. So now that we are implementing more interactivity for the screens, we needed to make more or create more functions and uses for the tablet screen to keep users engaged. So the plan from here is to build from the ground up and try to think more from the user experience side. On the other hand, the data collection was coming together as the responses that we received carried information that was essential to the project.Week 9
Things are starting to pick up since last week, when we decided to break away from the other teams. We had begun discussions on our wireframes for the tablet application as well as getting user testing feedback. For me and my one of my teammates, we took up the task of designing the full art direction of the brand including the logo, colours and interface designs. From the previous weeks, we had already an idea and style of logo we wanted and made more explorations on the logo.Week 10
As the team has decided on a logo, we moved on to the art direction and Syaqiel contributed most to this part of the project as I was more focused on creating the logo. The logo I had designed takes into account many aspects of the brand from geo-location to the type of ads and benefits users can receive from the ads or interaction with the games.Week 11
I was quite disappointed at the feedback i received for the logo design. My ideas were not conveyed well and Mr Mike had a hard time accepting it as the final. I knew a lot of the problems he pointed out, which were things that I didn’t consider, mainly that the “R” that was heavily influencing the logo design. So we then decided that everyone should contribute an idea or two to the new logo. It had to be more clear. Week 12
Similar to last week, my logo design wasn’t well received. My points were not taken well and abstract ideas seemed to put Mr Mike off. But we decided to go with it as at this point in the project we cannot afford anymore delays. We already made an interface design that we all liked and the logo fit into the design well. So from there we began discussing buttons and elements in the design that are to be used throughout the interface. The website made by Desmond was also well on its way as he took up the task of completing it alone while the rest of the teammates focused on the tablet app.Week 13
Even with the logo rationale written, Mr Mike was still hesitant to accept it. But we left the logo alone to focus the wireframe and prototype to be completed. Many little details seemed to not match, such as buttons, colours, arrangements etc,. So we discussed changes that had to be done. The wireframe team did a great job creating the wireframe on Adobe XD. The reason why not everyone was working on the wireframes together was mainly due to problems regarding software and licensing. But the efforts of the wireframe team can be seen through the details of the work. So knowing we had some of these issues, we changed the wireframe software to use Figma instead, and as taylor’s provided us with usable student accounts we were finally able to work on it together. From this point on, I started to work on social media ads that were meant to launch and bring awareness to the brandWeek 14
We were quite relieved to know that we had an extension on our project submission. Our project was finally getting finished with the addition of the ads for social media and full website being prototyped. The ads I created looked appealing but Mr Mike pointed out that the copyright on the ads were not specific and is misleading. We had 2 target audiences and should make 2 different versions of the ads to be used for the different audiences. Other than that, we had everything going in full force to completion and we had more meetings than usual to keep track of each other.